Tag: branding

Community Hospital

The First Step to Saving a Small Community or Rural Hospital

It starts with community commitment. It starts with the men and women, mothers and fathers, and grandparents living within a community. If a community does not support its local hospital, there is very little chance the hospital will survive when it begins to struggle; and every hospital will struggle at some point. Community support is…
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Trusted Brand — Image Matters

Rural Hospitals are a Brand and Image Matters

Community support is important for rural hospitals. To maintain long-term profitability and keep patient volumes up, it is important that community believes in the hospital and trusts its quality of care. The main point here is that perception matters; and in the minds of consumers and patients, perception becomes reality. As a result, it is…
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