Rural hospital administrators are similar to founders and owners of entrepreneurial companies. They are responsible for overseeing almost every aspect of the business from operations to finance to marketing to staff management.
As a result, hospital administrators spend much of their day putting out fires and organizing their staff. This often creates the situation where hospital administrators are so busy dealing with details they don’t have the time to focus on the needs and wants of their patients and patients’ families.
This is a normal situation; and during normal times, maintaining an in-depth understanding of patient needs isn’t necessary. However, when a hospital begins to struggle and patient volumes begin to decline, understanding becomes essential to finding opportunities for growth.
This is why one of the first steps NewLight Healthcare takes when helping a struggling hospital return to profitability is to interview the medical staff and ask their advice.
Your medical staff is a wealth of information and developing a working collaboration with them during difficult economic times is an essential step and industry best practice.
To learn more about how NewLight Healthcare helps struggling hospitals return to profitability, click here to read our latest case study.