Rural Hospitals are a Brand and Image Matters

Rural Hospitals are a Brand and Image Matters

Community support is important for rural hospitals. To maintain long-term profitability and keep patient volumes up, it is important that community believes in the hospital and trusts its quality of care. The main point here is that perception matters; and in the...
A Fresh Coat of Paint Can Go a Long Way

A Fresh Coat of Paint Can Go a Long Way

In the restaurant industry, they say, “you eat with your eyes.” When a meal is beautifully presented on a dish, customers believe it will taste better than a meal that is just flung on a plate. This is why plating is a critical element in every cooking competition....
It’s About Services, Services, Services

It’s About Services, Services, Services

There is an old adage in the retail business, “It’s about Location, Location, Location”. The point is simple. To succeed in retail, you store has to be in a good location for your customers. For rural hospitals, it’s about Services, Services, Services. The point is...
Medical Staff Have Keys to Success

Medical Staff Have Keys to Success

Rural hospital administrators are similar to founders and owners of entrepreneurial companies. They are responsible for overseeing almost every aspect of the business from operations to finance to marketing to staff management. As a result, hospital administrators...
Rural Hospital – Best Practices for Growing Revenue

Rural Hospital – Best Practices for Growing Revenue

“Sixty-one rural hospitals have closed; 283 more are on the brink of closure. Since January 2013, more rural hospitals have closed than in the previous 10 years combined … It’s clear continued cuts in hospital payments have taken their toll, forcing closures and...